Giving customers an opportunity to voice their opinions can be crucial to a company’s long-term success. Not only will it increase your ability to measure customer satisfaction, it will identify areas for product development.
High Cost of Losing A Customer
The lowest-ranking employee in a business can lose more customers than can be gained by the highest-ranking employee.
In the average business, for every customer who bothers to complain, there are 26 other who remain silent.
The average wronged customer will tell 8 to 16 people (about 10 percent will tell more then 20 people).
~Marc
