The Care and Feeding of a Customer

Feb 18, 09:19 AM

It is very hard for me to imagine a discussion surrounding customer care is really necessary. But for some reason all businesses swat at the issue as if it is a breaking story on a major news network.

Concentrating on what it takes to ensure a pleasant customer vacation experience is a natural part of business, at least I think it is. But there are other areas we touch, or should touch, our owners and guests.

Often “care” is confused with service, which is, no doubt, a part of caring for a customer. Caring for a customer goes beyond customer service. Customers are assets that should be protected with every fiber of the company’s being.
First, the definition of a customer lies in the attitude of the beholder.